When database marketing, you should keep several things in mind to achieve the most success for the least amount of cost...
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When database marketing, you should keep several things in mind to achieve the most success for the least amount of cost.
- Keep the target list small and precise, and do not fall into the temptation that more is better. These lists are high probability buyers of your product or service and should receive the utmost attention.
- Spread the campaigns over several weeks by sprinkling throughout the month.
- Third, the optimal weekdays to execute these campaigns are Monday through Thursday.
Weekend traffic already includes other focused marketing efforts and the consumer's natural buying habits. Finally, prepare your store.
Often times, marketing campaigns or advertisements are not properly and fully communicated to store staff, especially the sales team and receptionist. The specific database campaigns and parameters must be communicated to ensure the entire dealership team is adequately prepared to properly engage these opportunities.
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