In this workshop, the speaker will discuss how dealerships can use a high-level of consistent, intelligent engagement and technology to influence today’s car shoppers, from online and phone to in-store, and drive higher conversion rates. Attendees will takeaway from this workshop the ability to communicate with consumers throughout their decision journey in a smarter and more compelling manner and gain strategies that leverage the customer lifecycle by developing more effective communication methods to improve retention and loyalty. Dealers can implement these actionable and measurable learnings for immediate increases in sales, profits and market share.