Three Strategies a Dealership Must Master to Effectively Communicate with Auto Consumers
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The BDC is the voice of the dealership. It's hard to find the right voices to convey your dealership's message and even harder retain that talent.
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Phone professionals make calls all day, every day - it is a tough, repetitive job. The high cost of labor turnover negatively impacts your store's budget and hurts your customer service reputation.
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The key to BDC success lies in the performance, monitoring, and management of production which includes tying monthly activities and goals to the pay plan. When developing a pay plan for BDC agents, consider the pros and cons of a salaried versus an hourly structure.
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