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Cactus Sky Digital Announces
New Gold Standard in CRM Reactivation
Bradenton, FL (Aug 12, 2014)—Cactus Sky Digital, a veteran digital marketing agency and industry leader in strategies for automotive dealers, announced today a new program built upon the highly successful Pot of Gold Program, called CRMGold. CRMGold encompasses lead reactivation, database cleaning and mobile-centric multi-channel marketing available with a flexible pricing model affordable to dealerships of all sizes.
The average dealer has 10-20,000 unsold leads sitting in their CRM – that are inactive for 90+ days. These dormant leads are consumers who have requested information about purchasing a vehicle but are now effectively lost. While the industry has a 10-20% closing ratio on “active” internet leads (90 days), these dormant leads are much more challenging to engage and convert. This older data can contain spam traps, invalid emails, bogus names and phone numbers that hinder any marketing efforts. Leveraging database cleaning, data appending, data mining and social targeting, CRMGold maximizes engagement with dormant prospects utilizing a multi-channel approach.
65% of all emails get opened first on a mobile device. 78% of emails that do not adapt to the mobile screen will be deleted. CRMGold tackles this challenge and leverages other mobile marketing channels integral to the modern marketing campaign. Through CRMGold, dealers get custom creative content catered to the recipient. CRMs are not designed to provide mobile enabled emails although many dealers often believe they are. To optimally target prospective leads, mobile enabled emails are more important than ever.
CRMGold features custom mobile conquest coupon pages emphasizing service on all makes and models. “Satisfied service customers are more likely to return to that dealership to purchase a vehicle,” said Peter “Webdoc” Martin, President of Cactus Sky Digital, “and most dealership websites only have coupons specific to the brand of vehicle offered.” CRMGold now incorporates Facebook marketing, which is incorporated after 30 days, once the prospects that don’t respond to email are identified.
CRMGold’s robust reporting engine generates detailed return on investment by matching up the dormant prospects from the CRM to a live data feed from the Dealership’s DMS and identifying buyers with no previous history with the dealership. The detailed reporting provides the opportunity for behavioral targeting based upon the actions of the email recipient. Dealerships can leverage this business intelligence to provide prospects customized content like virtual spins and videos related to the vehicle of interest. Dealers on the program have access to a dedicated account manager supported by a knowledgeable team giving the dealership the individual attention it needs. The reporting engine provides a detailed break down of service revenue by date of last service and “new customer.” The sales reporting also breaks out new and existing customers to give the dealer a true view of the program.
“I love the fact that the reporting shows previous customers,” said Todd Crabtree, general manager of Jeff Haas Mazda, “most other vendor reporting is skewed in their favor and take credit for sales we would have generated already.”
CRMGold now has tiered pricing so dealers can select the package they need, with no contract necessary or setup fees for most programs. Cactus Sky Digital offers a 90-day 100% money back guarantee.
“The Pot of Gold Program has led the automotive industry in CRM reactivation program for 3 years,” said Martin, “CRMGold will continue to build upon this legacy with an evolved package that includes everything your dealership needs to stay ahead of the mobile marketing curve.” To learn more about CRMGold visit www.crmgold.cactusskydigital.com.
About Cactus Sky Digital
Cactus Sky is a full-service online advertising and public relations agency whose services increase and expand leads, sales and revenue. The company offers: website design, email marketing, online contests, database management, social media, public relations, online advertising, search engine marketing and mobile messaging. Cactus Sky has the largest consumer and business opt-in email database in the industry To learn more about Cactus Sky Digital and its marketing solutions visit: http://www.cactusskydigital.com.
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