I understand that you are going to be attending NADA. I wanted to personally invite you to my seminar on how to Increase Sales & Fixed Ops with Email Marketing.
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INSERT_FIRST_NAME
Congratulations go out to the NEBC team for the phenomenal success they are having in May.
They wanted to share with you the results available at this time from our 3-Touch Memorial Day conquest blasts for Chrysler, Jeep, and Fiat.
We saw open rates and click-thru rates that far surpassed industry standards. The most popular link was the "Value My Trade – Kelley Blue Book" option, which is a great buying indicator. These auto-intenders are clearly already in the buying funnel.
Chrysler, Jeep, Dodge & Ram for 2 drops:
Email Volume | 810,076 |
Total Opens | 156,609 |
Open % | 19.33 |
Total Clicks | 25,440 |
Jeep for 2 drops:
Email Volume | 200,000 |
Total Opens | 30,903 |
Open % | 15.45 |
Total Clicks | 3,991 |
Fiat for 2 drops:
Email Volume | 200,000 |
Total Opens | 37,976 |
Open % | 18.98 |
Total Clicks | 5,947 |
I will be sharing the detailed reporting next week. After a super Memorial Day weekend and closeout, let's continue to ride this wave of success into the summer. Give me a call if you have any questions about our campaigns.
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