Featured Speaker:
Jeremy Anspach
October 5th, 2015
Monday 10:00 AM - 10:50 AM
Champagne Ballroom 4
Overcoming Automotive Advertising's Greatest Deficiencies
Through the information overload that has accompanied the digital age, one asset has emerged that puts the odds in our favor: big data. This session will dive deeper into how data provides powerful intelligence that makes decisions based on probability.

Learn why it allows us to analyze, optimize, and amplify every aspect of our digital strategy across all screens and devices to create the ultimate digital experience. Listen to Jeremy, as he describes why, as technologies evolve, we continue to make smarter decisions that help dealers pinpoint and eliminate digital deficiencies so they can identify the ideal vehicles to market, in the ideal zip codes, to the shoppers most likely to purchase.

Primary Learning Objectives:

  Take a deeper look into utilizing automotive data to eliminate spend deficiencies.
•  Discover the role of relevancy and probability in maximizing ROI.
•  Learn how to more effectively target and reach low-funnel buyers.

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