Featured Speaker:


Peter Martin and Ron Max
Cactus Sky Digital
January 19th 2015
Tuesday 3:30 PM - 4:20 PM
Room: Gatlin A-3

Google Local Update – Learn How to Rank in The Top 3
When a prospect is looking for a dealership, their first stop is Google. Previously, Google displayed 7 nearby results for each business search. However, as Google continues to optimize for the mobile screen, a new update reduced the search results to the 3-Result Snack Pack.
So how do you rank up to the Top 3? Online reputation influences the SEO algorithm. Consumers trust online reviews as much as personal recommendations. In fact, consumers are 25% more likely to research online reviews for high-cost purchases like cars.
With Google limiting local search results, and factoring online reputation into this ranking, your dealership depends on positive reviews to get noticed.
Primary Learning Objectives:
•  Learn how to use organic online reviews to improve Google Local ranking
•  Learn how to adjust your local SEO strategy
•  Learn how to consistently rank in a rotating Top 3