Featured Speaker:
Richard Bustillo
Rick Case Honda of Davie
October 6th, 2015
Tuesday 2:30 PM - 3:20 PM
 Leveraging Data-Driven Strategies to Maximize Profitability
Richard Bustillo, General Manager of Rick Case Honda of Davie, will share the metrics, marketing strategies and technologies that have helped make Rick Case Honda of Davie the most profitable Honda dealership in the world for seven years in a row.

In 2014, these strategies, along with Bustillo's integrated approach to marketing and management led Rick Case Honda of Davie into Honda's national top 5 in all 4 of the most competitive categories – New Car Sales Volume (#5), Certified Pre-Owned Sales Volume (#4), Service Revenue (#2) and Net Profitability (#1).

Primary Learning Objectives:
  Efficiency: Learn how to leverage "big data" to eliminate waste and get more from your marketing with less effort.
•  Consistency: Learn how to effectively communicate across multiple media channels and how to identify what really works.
•  Sustainability: Learn how to align the efforts of sales and service to produce sustainable long-term growth.
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