I wanted to first thank you for being a great client and I hope as you review 2016 you can see the impact that our efforts have had on your success. For 2017, we have made a big New Year's Resolution and it directly affects you.
In a recent email we covered the math leading up to this year's NADA in Las Vegas. If you missed it, the main message was this: you can expect about 1,200 decision-makers at NADA, and there are almost 600 booths. How will they find yours?
How did we get to those numbers? There are fewer than 17,000 franchise stores in the U.S. The average dealer now owns 4.5 stores. That's 4,000 dealers, and you can expect about 30% of them to attend NADA.
Here's one final number for you: As of today, NADA is 30 days away.
The bottom line to all the math is this: if they're not specifically looking for you and your booth, you're not going to be found, and with the investment you've already made in your NADA appearance you can't afford to let that happen. Want to get on their short lists? Contact me right away.