SEM (Search Engine Marketing) has really taken off in the auto industry the past few years. With all the changes happening in Google from Pandas to Penguins and Google Place Pages to Google Local, dealers have now been pushed against the wall to get traffic to their website the old fashion way, PAY FOR IT.
This brings me to a major problem happening in the industry today. Car dealers are not aware of MOBILE SEM to the VDP (Vehicle Details Pages) of their website. Car dealers must realize that 30% to 35% of all traffic comes to their website from a mobile device. What car dealers do not know today is how much of their SEM budget is being spent on mobile marketing. Read More
Previous eTIPS:
- Increase Credit Inquiries Through Your Dealer Website By 300%
- A Must Have Lead Button For All Car Dealer Websites
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