In search for the perfect formula to give its dealers more opportunities (LEADS), Dealer e Process has been hard at work A/B testing which colors to use on its highest performing lead forms, Get e Price & Confirm Availability. There has also been a change to highlighting vehicle “Specials.”
As shown in the illustrations below, these changes will affect the SERP page and the VDP pages of all websites that have not been altered from their original state. Any dealers who have made changes to these forms whether text or color will remain unchanged. Read More
Previous eTIPS:
- SEM to Dealer VDP Pages Is Like Throwing Money Out of The Window
- Increase Credit Inquiries Through Your Dealer Website By 300%
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