Earlier this year I wrote an article titled, "SEM to Dealer VDP Pages Is Like Throwing Money Out of The Window." This article created a small stir in the industry because of its title, although its true intention was to ask dealers to take a deeper look into their website solution.
As of September 2013, 35% of all traffic that comes to a car dealer’s website is from a mobile device. 98% of those car dealers are paying for a BROKEN mobile solution and don’t even know it. Google predicts by the end of 2014, this traffic will be nearing the 50% mark.
Mobile first, desktop second. This should be the focus for car dealers today and their internet strategy.
Because I am in the industry and can keep a close eye on our competitors, allow me show you some examples of exactly what I am referring to. Let it be known I am not “picking on any one provider” – I am just reporting the facts that this industry-wide problem is hurting dealers and costing them business.
There are a variety of ways to test your current website provider. Take a look at some quick ones using the largest website providers in the industry.
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Previous eTIPS:
- Meet the Staff Pages on Car Dealer Websites, Are They Worth It?
- Home Page Pop-Ups on Car Dealer Websites
- A Picture is Worth a Thousand Words
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