If you have been following some of my recent writings on car dealer mobile websites, (Your Website is Broken and You Don’t Even Know It or SEM to Dealer VDP Pages Is Like Throwing Money Out The Window) then what I am about to address in this article is more food for thought on your website strategy.
The bottom line is this: “35% of all the traffic that comes to a car dealer is via a MOBILE DEVICE”.Some dealers are already seeing that number in the 50% range! Google predicts by the end of 2014, 50% may be the new standard.
So what does this mean for you as a car dealer? It’s time to do some housekeeping and checks on all the third party providers you are paying money to when their product does not contain a mobile compatible version. Think of the money you are paying to a third party plugin provider whose product only works 65% of the time. This equals opportunity lost!
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Previous eTIPS:
- Your Website is Broken and You Don't Even Know It.
- Meet the Staff Pages on Car Dealer Websites, Are They Worth It?
- Home Page Pop-Ups on Car Dealer Websites
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