The Vehicle Display Page VDP is one of the most valuable marketing pages on your website and probably the most underutilized.
When consumers are researching vehicle “options and packages” they are at the bottom of the buying funnel and are your most valuable prospects. They are looking to make an informed decision on a “major purchase” and the easier that you make it for them to find the information on your web site the higher the probability that they will purchase from you.
Let me explain. It wasn’t too long ago I was searching for a new Cadillac Escalade. I had a 2007 Cadillac Escalade which I purchased used and was ready to trade it in. Let me be the first to tell you, just like in most cases when it comes to vehicle, not all Cadillac Escalades are created equal. I happened to have purchased a Platinum Edition Cadillac Escalade and I really fell in love with the OPTIONS that make it a “Platinum Edition”.
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