New Report on the Growing Importance of Dealership Websites
- For the first time, more new-vehicle buyers visit dealer sites than independent sites (e.g. AutoTrader.com and kbb.com)
- The fastest growth in dealer site visitation by actual new-vehicle buyers came over just the last year.
- Mobile devices and changing consumer habits are leading contributors to the growing importance of dealer sites.
- The fact that more shoppers are engaging with dealer sites throughout the sales process calls for new content on dealer sites.
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