Every once in a while, “the basics” sneak up on you. This happened to me while I trained a new employee about the importance of Google+ Business Pages. I’m sure if I took a poll on how many internet managers think they have a good handle on their Google+ Business Page, the results would be favorable. Well, that’s what I thought about myself UNTIL I actually logged into a live dealer’s Google+ Business Page and saw all of Google’s unannounced changes that REALLY help a dealer’s website get found on the internet more than ever before.
Any website provider who takes on a dealer’s website has the duties of managing a dealer’s SEO strategy. A BIG part of a dealer’s SEO strategy starts with an optimized Google+ Business Page. This is considered 101 at Dealer e-Process. Any time we bring on a new dealer’s business, we look to optimize the dealer’s business page as the website is being built. There are a few components of the Google Places page that must be updated with strategy in mind. This is where I was shocked at what’s possible today.
Continue reading to find out what what ALL dealers must do
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