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DealerRater and AutoTrader Partner to Bring Dealership Reviews to AutoTrader.com
DealerRater's consumer-written dealership reviews to be integrated into AutoTrader.com dealer profile pages

WALTHAM, Mass. – Dec. 22, 2014 – DealerRater, the car dealer review website for consumers, announced today it has partnered with AutoTrader.com to bring dealership reviews to the car shopping website. As the ultimate automotive marketplace™, AutoTrader.com attracts over 18 million unique visitors each month to more than four million car listings. This new integration enables car shoppers who visit AutoTrader.com to gain added confidence and insight for choosing the right car dealership.

Beginning later this month, DealerRater reviews and ratings will be featured on AutoTrader.com dealer profile pages, complementing AutoTrader.com inventory and pricing information. Shoppers on AutoTrader.com will also be able to click a "Rate & Review This Dealer" button that will direct them to the "Write a Review" page on DealerRater.com. Consumers can rate dealers on the criteria of customer service, quality of work, friendliness, price and overall experience. Once written and submitted, the content is reviewed and verified by DealerRater's content integrity team before appearing online.

"This partnership reinforces how critical online dealer reviews are in today's car shopping process," said Gary Tucker, CEO of DealerRater, "We're excited to put more than 1.6 million dealer reviews at AutoTrader.com customers' fingertips, as well as help our Certified Dealers continue evaluating and improving their customer service experience."

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