88% of consumers say they trust online reviews as much as personal recommendations, especially if there are multiple reviews to read.

How to Keep Bad Reviews Off the Review Sites

88% of consumers say they trust online reviews as much as personal recommendations, especially if there are multiple reviews to read. Once a negative review has been published there is very little a company can do to get it taken down. How can your business win the online reputation game?



Keep negative reviews off of the major review sites like Yelp and Google+ when you approach your customers directly. Always be asking your customers for feedback. Most unsatisfied customers just want their complaints to be heard, give them an offline venue to address their issue.

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