88% of consumers say they trust online reviews as much as personal recommendations, especially if there are multiple reviews to read.
Stop! Before You Send Your Next Sales Campaign Read This
If you are not cleaning your data before sending out a mass marketing message you are hurting your sender's reputation and actively losing sales.
Some prospects have had a bad experience at your dealership. Do you know who they are? People should not have to ask multiple times to be removed from your list. Sending to these unsubscribers is going to hurt your marketing efforts.