The Million-Dollar Question:
What is the most efficient way for us to generate sales at our dealership?
BDC Sales. Showroom Sales. As a dealer it doesn’t matter how the car gets sold. What matters is the total number sold. Each unit should have the highest grosses possible, solid CSI numbers, and generate enough revenue to support the brick-and-mortar, and generate a reasonable profit.
Referral sales close at a 50 percent rate, while Internet leads close at just 10 percent. Referrals close faster, with up to 40 percent higher grosses, and greater customer satisfaction than a BDC sale.
Find our how EZ Referral Network gives your dealership’s team the tools to drive more referrals to your store.
Paul will be a featured speaker at the 30+ Sales a Month sales training seminar Dec. 11, 2013, at the Crown Plaza Hotel in Feasterville, Pa.
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