Did you see the article in AutoSuccess?
New car dealer Paul Sansone Jr. has announced the national marketing rollout of the EZ Referral Network, a technology-based referral program designed to use mobile technology and social media to increase dealership referrals...
“In my dealerships, closing ratios are 5 to 6 times higher with repeat and referral customers than on purchased leads,” said Sansone, CEO of EZ Referral Network and owner of Sansone Jr’s 66 Automall – KIA, Nissan, in Neptune, N.J.
“According to NADA, referral sales have up to a 40 percent higher gross versus Internet leads sent to a BDC, which close at a 9-10 percent rate.”
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AutoSuccess, Dec. 2013 | Volume 1, Issue 167
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