ShowroomXpress will offer a seamless online and in-store shopping experience. The company intends to transform the traditional dealership showroom into a dynamic digital showroom with its 6’4” touchscreen “Genius Stations.” The “Genius Stations” resemble giant smartphones and enable a salesperson or consumer to start a new transaction or resume right where they left off from home. “Genius Stations,” connected directly to Pearl’s headquarters, allow for centralized dynamic media syndication when they are in idle mode. This capability enables ShowroomXpress to syndicate OEM commercials, digital vehicle brochures, monthly incentive offers and much more. With a simple touch of the “Genius” screen a real-time streamlined shopping journey begins. Instant pre-qualifications without a SSN allow the customer to shop by real payments and to make term adjustments to fit their budget as necessary.
According to Thompson, the system is also a real-time mobile desking tool. “Payments are exactly calculated and integrated into the dealer’s F&I screens on the fly. Every transaction detail is calculated; from dealer finance profit, to sales tax, trade allowance, documentation fees, manufacturer incentives, license fees, etc. The ShowroomXpress platform seamlessly performs on tablets, smartphones, and ‘Genius Stations.’ Customers or sales personnel can toggle terms and watch payments change instantly based on regional lender programs,” Thompson added.
ShowroomXpress will be officially unveiled at the NADA 2016 Expo and Convention on March 31-April 3, in Las Vegas, NV, at Booth # 2323C.
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About Pearl Technology Holdings, LLC
With the formation of American Auto Exchange (AAX) in 2001, auto industry entrepreneur Bruce Thompson became widely known as the creator of the “used car inventory management” space. He went on to start RedBumper, LLC in 2010, which is also primarily focused on “used car inventory management.” RedBumper’s intellectual property was acquired by CDK Global in September 2014. At that time, Thompson formed a new holding company, Pearl Technology Holdings, LLC, created to be an automotive technology incubator. The company’s mission is to create and deliver innovative new tools that have an impact on the industry. Pearl has launched five subsidiaries: NewCar IQ, LLC; VehicleXchange, LLC; eCarTag, LLC; Trade-In Concierge, LLC and ShowroomXpress, LLC. NewCarIQ, LLC was acquired by CDK Global in January 2016.
Director of Marketing
Pearl Technology Holdings, LLC