Rethinking Automotive™
"Clicks-to-Bricks" Express Retail Platform Allows Shoppers to Buy Online or In-Store in a Fraction of the Normal Time
DALLAS, TX, FEBRUARY 15, 2016 -- Pearl Technology Holdings, LLC, (Pearl today announced the launch of ShowroomXpress (, a new Express Retail Platform for both automotive dealers and consumers. The platform allows consumers to buy a vehicle online or in the dealership and complete the transaction in a fraction of the traditional process.
ShowroomXpress utilizes Experian's Instant pre-screen technology to allow the consumer to see vehicles they are pre-qualified to purchase without generating a hard inquiry on their credit report. Only a customer's name and address are required for an instant calculation of payments to the dollar on every vehicle in a dealer's inventory. The platform integrates with all U.S. auto lender programs and consumers can see which lenders are offering the best rates based on their credit score. ShowroomXpress ranks the top three lender rates for both purchase and lease transactions, giving the consumer complete transparency. The dealer's mark up or profit is included in the rates displayed.
"ShowroomXpress is the first tool that pre-qualifies without a SSN and maps to every U.S. auto lender in under 10 seconds," said Pearl CEO Bruce Thompson. "This functionality opens a whole new frontier in the automotive retail space. Today, the average in-store transaction is 3.5 hours and the reality is that a customer cannot really buy a vehicle online today on 99 percent of dealer websites. We live in the Amazon, Uber and Google generation. Dealerships realize that their retail process needs to change. It is widely reported that AutoNation has spent $100M on their digital storefront thus far; which indicates how strongly the largest auto retailer in the country feels about online retail."
ShowroomXpress "Genius Stations" transition from dynamic advertising content to shopping mode with one touch of the screen.
ShowroomXpress will offer a seamless online and in-store shopping experience. The company intends to transform the traditional dealership showroom into a dynamic digital showroom with its 6'4" touchscreen "Genius Stations." The "Genius Stations" resemble giant smartphones and enable a salesperson or consumer to start a new transaction or resume right where they left off from home. "Genius Stations," connected directly to Pearl's headquarters, allow for centralized dynamic media syndication when they are in idle mode. This capability enables ShowroomXpress to syndicate OEM commercials, digital vehicle brochures, monthly incentive offers and much more. With a simple touch of the "Genius" screen a real-time streamlined shopping journey begins. Instant pre-qualifications without a SSN allow the customer to shop by real payments and to make term adjustments to fit their budget as necessary.
According to Thompson, the system is also a real-time mobile desking tool. "Payments are exactly calculated and integrated into the dealer's F&I screens on the fly. Every transaction detail is calculated; from dealer finance profit, to sales tax, trade allowance, documentation fees, manufacturer incentives, license fees, etc. The ShowroomXpress platform seamlessly performs on tablets, smartphones, and 'Genius Stations.' Customers or sales personnel can toggle terms and watch payments change instantly based on regional lender programs," Thompson added.
ShowroomXpress will be officially unveiled at the NADA 2016 Expo and Convention on March 31-April 3, in Las Vegas, NV, at Booth # 2323C.
For more information:
• Call: 888.339.1116
• To sign up for a demonstration visit:
About Pearl Technology Holdings, LLC
With the formation of American Auto Exchange (AAX) in 2001, auto industry entrepreneur Bruce Thompson became widely known as the creator of the "used car inventory management" space. He went on to start RedBumper, LLC in 2010, which is also primarily focused on "used car inventory management." RedBumper's intellectual property was acquired by CDK Global in September 2014. At that time, Thompson formed a new holding company, Pearl Technology Holdings, LLC, created to be an automotive technology incubator. The company's mission is to create and deliver innovative new tools that have an impact on the industry. Pearl has launched five subsidiaries: NewCar IQ, LLC; VehicleXchange, LLC; eCarTag, LLC; Trade-In Concierge, LLC and ShowroomXpress, LLC. NewCarIQ, LLC was acquired by CDK Global in January 2016.
Media Contact:
Hillis Emanuelson
Director of Marketing
Pearl Technology Holdings, LLC
D: 469.326.4806
Pearl Technology Holdings, LLC | 2701 East Plano Parkway Suite 100 | Plano, TX 75074