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The new year is here and everyone is assessing their strategy for 2014 to maximize sales and profits and F&I is no exception.
One of the biggest issues I've seen with F&I products is penetration percentages. Your customer is ready to go and they're sold on the vehicle but now as you try and wrap up their paperwork and the sale, they are presented with even more decisions to make. It's easy for them to be overwhelmed and often just say no to all the offerings so they can get on their way.
Pinnacle Shield's high-value bundled protection breaks through the barrier that so many F&I products face by providing your customers ONE product with LOTS of value. That bundled value is generating closing rates as high as 60% for our dealers who offer it as part of a menu.
By delivering uncompromising value with a $0 deductible, Pinnacle Shield's 5-in-1 bundle, which includes full cosmetic and curbing tire and wheel protection, is an easy choice for any customer. And all covered services are reimbursed to you at 100% of the retail cost of parts and labor.
Going to NADA? Contact me today to set up a time to show you how Pinnacle Shield can increase your profits, improve your service retention and create back-end income opportunities in 2014.
I look forward to hearing from you.
Talk to you soon,
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