Time to Market should be one very visible layer of the fabric that defines your Dealership’s culture. Issuing mandates for everyone to work harder and smarter is not a substitute and only achieves temporary results.

What it takes to institutionalize a Time to Market culture is a system that eliminates finger pointing and replaces it with real-time visibility from the time you acquire cars to the time they hit your front line. This layer must help everyone who touches cars do a faster and better job and include lot attendants, techs, detailers, body shops, sublets, and vendors, Service Management, Parts, Sales, Sales Management and most importantly the General Manager.

No one needs Time to Market DNA more that every GM who is charged with defining the culture and efficiencies necessary to make the business whole. Once you have a workflow system in place, from top to bottom, you are in position to stay on top of recon performance from day to day problems and month-to-month results.