New Lead Provider Revolutionizes Quality of Leads with 20-year Veteran Partner VOISYS
AutoSuccess | November 2013 | Volume 1 Issue 165
New York — RealLeadValidation, the nation’s first dealer advocate for the lead-generation industry, has begun a nationwide rollout offering its basic services package free to retailers so they can validate their purchased third-party leads for age, exclusivity and co-registration.
VOISYS, a pioneer in the online lead generation industry, created RealLeadValidation more than two years ago to address the issue of diminishing lead quality for automotive retailers. VOISYS, known for supplying superior leads since 1990, has engaged more than 2,000 clients in the past decade and authenticates and validates 600,000 leads each day using RealLeadVadlidation.
VOISYS saw the immediate benefit to its clients and decided to provide dealers buying leads elsewhere with greater transparency and higher quality leads.
"In an effort to improve the industry, we now offer the RealLeadValidation Basic Plan free to dealers who sign up for our program," said Nick Spiridellis, chairman of RealLeadValidation. "The Basic Plan includes pre-screening purchased leads for three key components — age, exclusivity and co-registration.
Buying old leads, or those that have been sold to multiple dealers within the same marketing area, often proves a huge waste of time for sales people. Co-registered leads often result in very negative consumer interaction. This kind of lead is generated when a consumer applies for multiple products and services just to have a chance at winning a contest. These are also known as "Win a Free iPad" leads.
"Independent validation by RealLeadValidation gives dealers a clearer picture of their lead-purchase marketing expenses and the ability to challenge a provider’s lead adequacy with confidence," Spiridellis said.
RealLeadValidation is seamless to the dealership. Dealers set up their account and purchased leads are funneled through the RealLeadValidation databases. Once the leads are scrubbed, they are delivered instantly via email, and SMS text. The result is identical to how the dealership’s lead buyer interacts with the lead provider.
It also provides a number of for-fee services including: phone number validation, phone appends, WirelessID, CarrierID and more. These services enhance the lead-purchasing process by saving wasted time making calls to non-working numbers.
"RealLeadValidation provides our basic service free to dealers to improve the industry because we see the same issues with leads that everyone else does," Spiridellis said. "We do have costs in aggregating, securing, and indexing all of the data, but we are a provider of RealValidation services — like RealPhoneValidation — that are optional add-ons to the free service."
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