The Most Powerful Marketing Tool Is a Satisfied Customer
Three Types of Videos Your Dealership Needs
Peter Martin CEO of Cactus Sky Digital \ email@example.com \ @CactusSky
Every year, advertisers and marketers try to choose one defining medium of the year, and 2017 is, no doubt, the year of the video. Digital video can enhance your content marketing and drive prospects to your dealership — if you do it right. From OEMs down to the local dealership, automotive marketers are integrating video into the selling process. So, where do you begin?
YouTube is the second largest search engine behind only Google (who purchased YouTube in 2006 for $1.65 billion). More than 300 hours of video are uploaded to YouTube every minute, and all the major OEMs are contributing to this content. Take a look at your brands' official YouTube channel and you will find national commercials, in-depth vehicle reviews and other valuable video content. Adobe reports that 90 percent of consumers find retailer videos useful during the shopping and buying process. These are the three types of videos car buyers are watching (and you need to start filming):
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