This week, Peter Martin will be recognized as the 2016 Innovator of the Year at the third annual Real Magnet User Group for his explorative use of marketing automation, clicker notifications and email retargeting.
Testimonial Builder Provides a Way to Harness the Power of Video Testimonials to Build your Business Videos showcasing consumer testimonials of experiences are increasingly important to online shoppers.
Baltimore, MD - Cactus Sky Digital and eReputation Builder are proud to announce their newest product, Testimonial Builder. This latest innovation is a program that incorporates a mobile phone app that allows the dealership sales teams to take a video testimonial of their happy customers at the time of delivery and share it online with ease.
Testimonials and word of mouth recommendations are the driving force behind 20 to 50% of all purchases (McKinsey) and yet only about a third of dealerships are actively seeking and collecting customer reviews on an ongoing basis.
The Testimonial Builder mobile app uploads videos in real-time and emails the video directly to the customer so that they can share it. Purchasing a new vehicle is the 2nd largest purchase a consumer makes and they want to share this excitement with their friends. The average Facebook user has over 350 friends (Statistica) and the app makes it easy for them to post to Facebook and other social networks including: Google+ and Twitter. In addition, they can also email or text the video link to their friends. Each time a salesperson or customer shares the video testimonial, they are reaching a large, trusted, local audience.
"Getting a positive review after the customer has left the dealership is like pulling teeth," according to Reputation Expert Ron "mad" Max. "This app makes it possible to get a video testimonial at the time of delivery when the customer is the happiest and most receptive."
Automotive dealerships have a bad reputation for making the car buying process stressful. 90% of consumers admit their buying decisions are influenced by the dealerships' online reputation.(Marketing Land) According to a recent study, 93% of consumers find video helpful while comparison shopping. Testimonial Builder provides consumers with 2 of the most requested tools during the buying process.(Marketing Profs)
"The early response to Testimonial Builder from auto dealers and their customers has been incredible, and we're excited to be able to put the app in the hands of salespeople," said Peter "webdoc" Martin, Testimonial Builder's Founder and President. "Testimonial Builder is going to revolutionize how consumers share their positive experiences and recommend businesses. Giving users the ability to share a testimonial will give other consumers an opportunity to hear and see real feedback about a business. Sharing testimonials is a win for both the consumer and the dealership."
Testimonial Builder is available for any business that is looking to improve their online presence and share video testimonials. The company plans to expand into other industries including: automotive repair, heavy trucks, health and fitness, hospitality, medical, dentistry, service, retail, professional and real estate. "Testimonial Builder makes it infinitely easier for consumers to share their positive experiences with their friends on social media," said Madelynn Graham, Social Media Director for Cactus Sky Digital. "This organic sharing transforms how other potential customers will view the business. Business owners will be able to take full advantage of the shared exposure because the increased video views improve the search engine relevance."
The app is available as a free download on the app store. Load up to 27 video testimonials with your free version. To learn more about the program and its various packages, visit www.testimonialbuilder.com.
About Testimonial Builder, Inc.
Headquartered in Timonium, MD, Testimonial Builder assists businesses in digital marketing sectors, including online reputation, video syndication, social media, consulting, training and customer satisfaction. Testimonial Builder enables you to record a customer testimonial at time of sale, when they are most excited, and then promote the online video testimonial automatically. Acquire new customers with video testimonials. Once uploaded, showcase video testimonials on social channels, website, and link to the testimonials in any email or online marketing. Users can also incorporate it into print media through the use of a QR Code. This integrated and automated program improves your business's online reputation, improving SEO, and providing an interactive social media experience for customers resulting in increased sales.
About Cactus Sky Digital, Inc.
Cactus Sky is a full-service online advertising and public relations agency whose services increase and expand leads, sales and revenue. For the last 15 years, Cactus Sky has dominated the automotive industry offering website design, email marketing, online contests, database management, social media, public relations, online advertising, search engine marketing and mobile messaging. Cactus Sky is the premier email marketing company in the auto industry. This year they were recognized as Innovator of the Year at the annual Real Magnet User Group for excelling in marketing automation and email retargeting. To learn more about Cactus Sky Digital, Inc. and its marketing solutions visit: www.cactusskydigital.com.
About eReputation, LLC.
This enterprise solution is designed to proactively build, enhance and manage online reputation. Created to boost positive online reviews and stop negative reviews from being published to the web, eReputationBUILDER leverages Cactus Sky's expertise in email deliverability and incorporates mobile-friendly video email to further increasing response rates. eReputationBUILDER encourages customers with complaints to voice their experience using the "Not Satisfied" button and routes those negative to the management's inbox for fast response and resolution. With easy to monitor comprehensive reporting and an unmatched inbox placement, eReputationBUILDER is an irreplaceable tool that delivers results. For more information, visit www.erepbuilder.com.