Service Advisors Making Connections
Building a personal and strong rapport with the customer is one of the most important steps for a thriving dealership. A 5% customer retention and service drive increases your dealership’s profits by 35%. Your service advisors produce more gross profit than any other person in the dealership, but usually get the least amount of training.
Service advisors need to make more personal connections to their customers. If they have a system where they are constantly growing their clientele, they will stay in one place for a long time. It also makes selling customer pay a whole lot easier because their customers like and trust them; all they have to do is make the recommendation.
Train your Service Advisors. Teach them to make these connections and increase your profits.
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